Historically, the bulk of the money, almost 80-85 percent,
always comes in at higher than 17-18 (Sensex) price-to-earning multiple (P/E)
multiple. "We never see inflows at low P/Es and when markets begin to
recover. Instead we see outflows because people who feel they have been
trapped, and now some returns are there, they are taking out money," that
is why investors get disappointed with equities time and again.
http://www.moneycontrol.com/news/mf-interview/hdfc-mfs-prashant-jainwhy-retail-investors-always-lose_795117.html
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